I’m a qualitative researcher and a medical writer

I help education providers create and evaluate CME/CE for physicians, nurses, and other health professionals. And I host the Write Medicine podcast.

About Alex

Learning is at the core of who I am and why I work in continuing education. For decades, I’ve combined my love of learning with a passion for healthcare. 

Clinical Experience

Initially trained as a nurse and I worked in a regional trauma operating room for many years. As a result of this clinical background, I think strategically, work with surgical precision, and am a team player.

Teaching and Scholarship

For a decade, I served as faculty at the Universities of Edinburgh and Aberdeen:

  • Teaching: undergraduate and graduate courses on the sociology of the body, gender, and health and medicine.
  • Designing and conducting qualitative research (on women’s health policy and programs).
  • Writing (curricula, grants, books, research papers).

As a result, I’ve banked years of deep expertise in teaching, applied research, and publication in peer-reviewed journals.

Educate. Evaluate. Elevate.

My mission is to help you create compelling learning content and demonstrate the value of education as a driver of change in health care outcomes. 

As a medical writer—and as a Certified Healthcare CPD Professional—I create high-caliber education content grounded in principles of adult learning to ensure that you engage learners, change behaviors, and create impact. 

As a qualitative researcher/storyteller, I capture meaningful education outcomes. I dive into data to elevate learner voices. I find the mechanisms of behavioral change and the factors driving the effectiveness of educational interventions. I’ll train you to optimize qualitative data in continuing education too.

And then I help you tell the story of your work in outcomes reports and peer-reviewed publications. 

As a podcast host, my goal is to uplift the continuing healthcare education community by sharing compelling stories of educational transformation. 

My unique clinical and research background ensures that I lead the way in creating evidence-based content and in using qualitative data to capture and share stories that affirm the role of education in changing clinical practice and improving patient outcomes.


As Seen In

Journal Publications

  • Howson A, Turell W. Qualitative outcomes in CME/CPD: Exploring non-linear contexts and lived experiences in patient-directed interventions. J Euro CME. 2020;9(1). doi: 10.1080/21614083.2020.1834760
  • Turell W, Howson A, MacDiarmid SA, Rosenberg MT. Taking OAB seriously: A qualitative evaluation of primary care education on overactive bladder syndrome management. Int J Clin Pract2020(e13604): doi: 10.1111/ijcp.13604. Online ahead of print.
  • Turell W, Roc A, Pioro E, Howson A. Living With the Burden of Pseudobulbar Affect: A Qualitative Analysis of the Effects of Education on Patient Experience. J Pat Exper. March 2, 2020. 
  • DeNeui T, Berg, J, Howson, A. Best practices in care for menopausal patients: 16 years after the Women’s Health Initiative. JAANP2019. 31(7):420-427.
  • Howson A, Turell W, Roc A. Perceived self-efficacy in B-cell non-Hodgkin lymphomas: Qualitative outcomes in patient-directed education. Health Education Journal. March, 2018. 
  • Beaser RS, Howson A, Turell W. Strategies to Improve Prevention and Management in Diabetic Retinopathy: Qualitative Insights from A Mixed Methods Study. Diabetes Spectrum, 2017
  • Bosworth HB, Pini M, Walters CB, et al. The Future of Patient Engagement in the Oncology Setting: How Practical Patient Engagement Recommendations and Innovative Inter-Professional Education Can Drive Change. J Soc Part MedApril 2017. 
  • LeBlanc TW, Howson A, Turell W, et al. Risk stratification, treatment selection, and transplant eligibility in multiple myeloma: a qualitative study of the perspectives and self-reported practices of oncologists. Current Oncology2016;23(6). e598–e604. 
  • Treisman GJ, Jayaram G, Margolis RL, et al . Perspectives on the Use of eHealth in the Management of Patients With Schizophrenia. J Nerv Ment Dis2016 Aug;204(8):620-9. 

Acknowledged Contributions

  • Mehran R, Baber U, Sharma SK, et al. Ticagrelor with or without Aspirin in High-Risk Patients after PCI. NEJM. 2019;182:125-134. 
  • Whyte , Winiecki S, Hoffman C, Patel K. FDA collaboration to improve safe use of fluoroquinolone antibiotics: an ex post facto matched control study of targeted short-form messaging and online education served to high prescribers. Pharmacy Practice. 2020. 18(2):Apr-Jun: 1773

Let’s Make Sense

of Your Data Together

Create compelling learning content and demonstrate the value of education
as a driver of change in patient outcomes.